When it comes to building a home-based business, it's important to learn how to build traffic to your website. Most people leave a fortune on the table when they build a new website because they make the mistake of only targeting the most generic, hard to rank well for keywords and then wonder why they don't have any traffic.
If you have any fantastic ideas and marketing strategies for your online businesses, always keep in mind that the core purpose for applying all these strategies is to increase your website traffic and hence online profits; otherwise, this isn't marketing anymore. Website traffic is considered the life-blood of your online marketing.
A truly viral way of getting lots of free traffic to your site is by writing and creating your own free report or ebook, based on the subject of your site. Also, submitting your site to directories is also a good way of getting free traffic to your site.
By following these tips you should have no problem with keeping a heavy website traffic flow to your website whether it be returning visitors or brand new faces. Pull your traffic back again by reminding your visitors (and their friends) about your website, and subsequently any products that you are selling. This way you will be getting returning visitors.
Article submission is one easy, quick and guaranteed way to direct some website traffic your way, and at almost no cost. What you have to do is write out a good informative article and post it out to article directories that will help you distribute your article and get readership.
Writing articles and allowing other webmasters to post your articles on their website will absolutely explode the number of backlinks to your site, in addition to increasing the number of people who visit your site - both of which help to increase your website's popularity and search engine ranking. And the best part about giving away free articles for other webmasters to publish on their own website is that this sort of thing is viral - so you could end up getting thousands of visitors to your site from just one article that you wrote.
It might make you feel good to have tons of general traffic at first, but you could take much less highly targeted traffic and triple (or more) whatever a general traffic site could make with the same product or service. If your product is selling something or generating leads around cactus gardening, you are going to generate more sales from less traffic than if you simply grab any traffic from the engines on generic words like "gardening. But you should know that marketing is an ongoing task that must be performed to increase traffic, to get people through your web site and in the long run increase sales.
If you *do* stay within the brief or context of what you are doing, and you go after the keywords and key phrases that MAKE SENSE in the context of your site, on the other hand, the "Google Feedback Loop" is an EXCELLENT way to improve quality traffic long term, and reliably. So it is important that before even embarking on the mission of attracting targeted traffic, that you ensure that your site or blog is tightly targeted at a certain audience and that your content clearly reflects this.
By Zindy Maseko
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