Simply stated; a blog should be completely focussed in having people study its contents. The web is constantly bombarded with countless blog sites of almost any topic. So this avalanche of websites has a constant battle of keeping readers back for more postings.
People who read a large number of blog sites have developed different methods to filter so many blog websites asking for their attention. Blog readers have learned to visually scan for hot topics, points or special information that would indicate a blog really is worth their time to read. You must always think how you are are presenting your blog in the very first few seconds in order to make the person pause and read your entire blog. Consider these ways to improve your blog's chances of being read.
Grab the attention of the visitor: The first approach is to write small two or three sentence paragraphs divided into sections with bold section headings. The visible section headings will make it easy for the visitor to get an idea of the entire writing and then select the section he is most interested in. This way they would decide whether to read or not a blog. So keep the section headings crisp and attention grabbing.
Add a thousand words to your blog with a relevant picture at the top of your blog entry. An attractive photo can grab someone's attention even if the headline is not that great. They can study the image and see if it relates to the blog. That means they are still on your webpage!
Make it easier with bullets: Bulleted lists are a useful technique to convey your ideas in a concise manner. They allow presenting your ideas in a manner which helps to read and understand quickly. It also forces the visitor to look at the specific content as the bulleted lists stand out in a blog. Bulleted list will definitely increase the possibility that a visitor will read a blog
Concentrate on the bulk of your message then write the title headline: Your blog title should represent the primary message of your blog article and gain the readers curiosity. Compose your entire blog article and then pause for a moment to make the right blog title. This way you have distilled the entire message while the composition is fresh in your mind
Shake the readers up by being deliberately counter to the normal thought process on a particular subject. Surprise them by fulfilling the title in an unusual way. They can be surprised and pleased by following the unusual plot twists of your blog posting. Educate them by completing the thought of the title with the body of your article.
End with an open ended question: To encourage the visitors to leave their thoughts and opinions always end the blog with a thought provoking question. The user will leave more interesting writings as their comments. This way you enhance your blog with the opinions of a group of visitors attached to it.
By Don Bethune
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