SEO For 2014: Understanding How The Quality Of Your Content Affects Your Site's Ranking

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Quality content has always been an important part of SEO. In fact, in the year 2014, the content on your website is going to play an even bigger role in the ranking of your website. As you probably know, Google is constantly updating its Panda algorithm, which primary purpose is to weed out websites containing doorway pages or low quality content. In fact, the recent Panda 4.0 update has affected the search engine rankings of some of the biggest companies on the Internet.
Nowadays in 2014, you can try doing the same thing and you will realize that you are just wasting your own time and money. Even if you can get ranked with blackhat techniques, the ranking is not going to last. That is why it is so important to focus on quality content in 2014. Of course, there is a very important question that is worth asking. What exactly do you mean by quality content?



This is definitely something that all webmasters should pay attention to. In the past, there used to be this concept of authority favoritism. Basically, it is said that these big authority sites are favored by Google. Therefore, they tend to rank highly in the search engine. Apparently, this is just a myth now.

Metrics such as keyword density and on-page optimization can be useful; however, they should not be your primary focus. When you sit down to create a new piece of content for your website, put your visitors needs at the forefront of your mind. Craft an article that not only answers all of their questions, but that is also entertaining, easy to read and engaging. Be Unique - Even the most mundane topic can be interesting if you present it from a unique angle. The more you differentiate your content from what is already on the web, the better your chances of getting noticed by the search engines. Think About Whether or Not You Would Read Your Own Content.

In fact, with the recent introduction of Panda 4.0, quality content is more important than ever. You have probably heard of eBay being slapped by this update due to poor quality content. That is why it is so important to put in more effort in creating content for your website in 2014.

If you have been running an online business for at least a while, you have probably heard of a number of cliches such as money is in the list or content is king. In this article, we are going to focus on this content is king concept. As cliche as it sounds, we know that it is the truth. After all, without content, there will be no Internet in the first place. Nobody can argue with that. Most importantly, without quality content, especially in 2014, your website is not going to perform well in the search engine.

2 comments:

  1. I agree with the information you have shared. Fresh, informative and relative content play an important ole in SEO to improve rank of the website.

    ReplyDelete